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Optimization

 

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How Do Search Engines Work?

Most Search Engines use a complex system of what are called "spiders" which pierce your web site checking content, keywords, and metatags to find out if what your site offers is what the person doing the browsing is looking for.

In addition, most major Search Engines require that you be registered with one or more of the Independent  directories.

 
Would you spend a lot of money to  build a beautiful store in the middle of dessert where no one could find it? Of course not. But people do just that with their web sites all the time by not having them optimized. 

Every day, over 700 new web sites are published to the Internet.  Regardless of the type of business you are in, there is a lot of competition for your potential customers.

OPTIMIZATION assures that search engines (Yahoo, Google, MSN, AOL-Search and scores of others) will not only find your web site but it encourages them to rank you in a higher position.

With the Internet, it's first come first served. People search the web until the need for which they are searching is satisfied. Therefore, if your web site is not optimized, it's like hoping people will visit your business way out in the middle of the dessert.

As part of our optimization this, you will receive regular emails telling you:

bullethow many visits your sites has had 
bulleton what days and during which hours the visits occurred
bullethow many pages were viewed
bullethow long people visited your site
bulletwhere the viewers came from (some sources are not able to be traced)

What is Included with Optimization?

We work with you to find out the most commonly used phrases in your business.  Then, we create a precision list of "keywords" which are imbedded [hidden] in your web site. This is done using several keyword generators, checking out the keywords in web sites of your competitors, and manually manipulating keywords to make sure derivations (even common misspellings) are covered,

We make sure that your site's content contains as many of these keywords as possible.

Then, we make sure every image in your site has a custom tag which will attract search engines

Finally, we go to work registering your web site with major directories and browsers around the world.


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